Data extraction

Google Maps Extractor

Pull structured business data out of Google Maps search results — names, addresses, phone numbers, websites, ratings and reviews — then enrich it and export 45 columns to a spreadsheet.

What is a Google Maps extractor?

A tool that reads the business listings already rendered on a Google Maps search and writes them out as structured rows instead of leaving you to copy them by hand.

Google Maps is built for looking at one business at a time. If you need fifty roofers in Detroit as a spreadsheet, the interface fights you: every listing is a separate click, and nothing is selectable in bulk.

An extractor removes that step. GMapsScout runs as a Chrome extension on the Maps page you are already looking at, reads the results in view, and turns them into rows you can filter, sort and export. If you want the same data as a prospect list to work through, the Google Maps lead generator page covers that workflow instead.

What data can be extracted

Business fields come straight from the listing. Contact fields are added by an enrichment pass, which visits each business profile — so those depend on what the business has actually published.

Business data

Read from the listing itself.

  • Business name and category
  • Full address, city and state
  • Phone number
  • Website URL, and whether one exists at all
  • Star rating and review count
  • Latitude, longitude and Place ID
  • Google Maps listing URL

Contact data

Added by enrichment. Availability varies by business.

  • Public business email address
  • Owner or decision-maker name
  • Owner confidence and source
  • Facebook, Instagram, LinkedIn, X, YouTube, Yelp, TikTok
  • Opening hours
  • Business description and year established

Lead intelligence

Derived, to help you sort a long list.

  • Pain Score (0–10)
  • Google Business Profile completeness
  • Days since the last review
  • Unanswered review count and response rate
  • Website platform, contact form and mobile-friendliness
  • Photo count

Enrichment is best-effort. Plenty of businesses never publish an email address or an owner name, and no tool can extract something that was never there. Fields that were looked for and not found are marked in the export rather than left ambiguously blank.

How to extract Google Maps data

Four steps, all inside your browser.

  1. Search on Google Maps as you normally would

    Any category and any place — "dentists in Dallas", "landscapers in Miami". The extension works against whatever the map is showing.

  2. Run a scan

    Local Scan takes the results currently on screen. Radius Scan sweeps an area around a point you choose. Auto Scan works through a list of cities in sequence.

  3. Enrich the results

    An optional pass that visits each business profile for owner name, email, hours, socials and review behaviour. Slower than the scan, and worth it before outreach.

  4. Export

    CSV, Excel, Google Sheets or JSON. All four use the same 45-column schema, so a file exported today lines up with one exported last month.

The step-by-step Google Maps scraping tutorial walks through the same process with screenshots.

Extractor vs copying listings by hand

Worth being concrete about what actually changes.

By hand

  • Roughly a minute per listing once you have clicked through and pasted each field.
  • Fields get missed, especially the ones that need a second click like hours or website.
  • No enrichment — owner names and emails are a separate hunt per business.
  • Nothing stops you collecting the same business twice across sessions.
  • Fine for ten businesses. Painful at a hundred.

With an extractor

  • A page of results in seconds, with every visible field captured consistently.
  • Duplicate detection across scans, so a repeat search does not re-add what you already have.
  • Enrichment runs across the whole list rather than one business at a time.
  • Scores and review signals let you sort a long list rather than read all of it.
  • You still have to decide who is worth contacting.

Extractor or the Google Places API?

Different tools for different jobs. Neither is a straight upgrade on the other.

Google Places API

  • Official, documented, and licensed for use in products.
  • Stable field schema that will not change under you.
  • Priced per request, and needs a developer to integrate.
  • Governed by Google’s terms, including restrictions on storing and displaying results.
  • The right choice when you are building software on top of place data.

GMapsScout

  • Works on the Maps page you are already using — no API key, no integration work.
  • Adds enrichment and lead scoring the API does not provide.
  • Reads what is publicly rendered, so availability follows what Maps shows.
  • Aimed at building prospect lists, not powering an application.
  • You are responsible for how you use the data and for applicable law.

Exports

Four formats, one schema — so downstream spreadsheets and imports do not break between exports.

CSV for importing into almost anything. Excel as a real .xlsx workbook. Google Sheets copies a tab-separated block to your clipboard and opens a blank sheet to paste into. JSON for anything you are scripting.

You can also export and re-import the duplicate list on its own, which is how a team keeps several people from working the same businesses.

Common questions

Is extracting Google Maps data legal?

It depends on where you are, what you collect and what you do with it — and we cannot give you legal advice. Public business contact details are treated differently from personal data in most jurisdictions, but rules like GDPR, CCPA and local marketing law still apply to how you contact people afterwards.

You are responsible for complying with applicable law and with Google's terms. If you are operating at scale or in the EU/UK, take proper advice.

Will every business have an email address?

No. Enrichment finds a public business email where one is published and reachable — many businesses never publish one. Expect a partial hit rate and plan outreach around phone and web forms as well.

How many businesses can I extract?

The free plan covers 500 leads a month, capped at 50 a day. Paid plans raise both substantially — see GMapsScout pricing for current figures.

What do I need to run it?

Desktop Chrome, and the extension loaded from the download page. It runs entirely in your browser — your extracted leads are stored on your own machine, not uploaded to us.

Can I extract reviews themselves?

Not the review text. It captures review signals — count, average rating, how long since the last one, how many went unanswered and the owner's response rate — because those are what tell you whether a business is paying attention.

Related

Start extracting Google Maps data

Free to install, 500 leads a month on the free plan, and no credit card to get going.