Cold outreach only works when you reach the right person. Sending to info@ or the receptionist is a dead end. GMapsScout's enrichment feature finds direct owner contact details automatically.
How enrichment works
After scraping a list, select leads and click Enrich. GMapsScout visits each business's Google Business Profile and website to extract:
- •Owner or manager name
- •Direct email address
- •Phone numbers beyond what Google shows
- •Social media profiles (Facebook, Instagram, LinkedIn)
What affects accuracy
Email finding depends on how much the business publishes publicly. A plumber with an about page and contact form is far more likely to yield results than a restaurant with only a Google profile. Across a typical batch, expect 30–60% email coverage depending on the niche.
Using the data
Once enriched, you can filter your list to show only leads with email addresses, then export to Excel for your outreach tool — or work directly from the GMapsScout interface with status tracking and notes.